El departamento de comunicaciones como alternativa de normalización de los procesos de comunicación en las organizaciones

Abstract

This research work was carried out to respond to the needs identified in terms of internal communication during the practice time in the Biotoscana company, these needs were identified through a communicative diagnosis, this was carried out through interviews, newspapers of field and participant observation. These elements allowed us to identify the need to create a communications area in this way to improve communication management and the transmission of information in the company. In this way, this research was carried out, with a theoretical support, which was taken as the basis for structuring a proposal for the creation of a communications area. On the other hand, it was necessary to carry out a communication diagnosis to identify how it is perceived by the members of the company and in this way have an idea of ​​the shortcomings and needs that existed regarding this, as well as being able to implement strategies that can supply these needs and strengthen communication, in addition to promoting the issuance of information appropriately between the areas of the organization and its collaborators. This would prevent the information from being misinterpreted on many occasions and generating rumors regarding the situation of the company or daily chores of the company and the decisions that may be taken regarding it.