Lignum: Estéticas Disruptivas para una Moda que Concientiza

Abstract

The project "Lignum: Disruptive Aesthetics for Fashion that Raises Awareness" aims to create an innovative graphic line that addresses the social and environmental issues related to fashion. The proposal seeks to break away from traditional stereotypes of sustainable fashion, which is often perceived as elitist or boring, making it more accessible, interesting, and appealing to a broad audience, especially young people who are not yet engaged with sustainability issues. Through a disruptive visual approach, Lignum explores emerging and countercultural symbols, colors, and graphic styles that emotionally connect with consumers, prompting deep reflection on the impact of fashion on the environment. The graphic proposal includes the exploration of new aesthetics using mixed techniques such as digital and analog collage, inspired by disciplines like contemporary art, visual activism, and speculative design. Additionally, Lignum incorporates collaborative visual narratives, inviting emerging artists and the community to reinterpret environmental issues from their perspectives, creating an interactive and emotional experience. The project also focuses on designing innovative visual experiences, such as interactive content in augmented reality and digital pieces that engage the consumer, making sustainable fashion not only relevant but also desirable and accessible.