Alternativas estratégicas para la competitividad y sostenibilidad de la empresa Asintec Ingeniería S.A.S.

Abstract

The present work describes the importance of constituting a strategy according to the internal and external elements that influence the competitiveness and sustainability of Asintec Ingeniería SAS, the choice of strategy is aimed at ensuring that the organization can expand its coverage, expand its product portfolio and generate well-being for its workers in order to contribute to the economic and social development of the region. The guide for conducting the analysis was taken from the approaches made in the book Strategic Management. Theory and cases, written by Thompson, Gamble, Peteraf, and Strickland (2012). The work begins with the current diagnosis of the company that will determine some symptoms, causes and possible solutions that help to configure the general objective and the specific ones, which in turn lead to address from the theoretical part the market niche in which it is located inscribed the company, its behavior over time and future trends from a macro perspective. Subsequently, a description is made of the company that is the basis of the internal analysis, to gather information on resources, capabilities and potential competitors. Finally, with these inputs and based on the aforementioned methodology, the respective study is carried out with the application of strategic analysis tools (matrices and tables) through which some recommendations and approaches are generated for the improvement of the competitiveness and sustainability of the company ASINTEC Ingeniería S.A.S. At the end of the work, the importance of the proposals and strategic alternatives obtained through this study is recognized, which, when adopted by management and implemented with the cooperation of the work group, will result in better growth opportunities for the company and well-being for your workers.