Informe final de práctica empresarial en implementación de estrategias comerciales y logísticas para el desarrollo y diversificación de mercados y productos para la empresa MYH Consultores y Distribuidores de México

Abstract

This report shows the different investigations focused on logistics and analysis of international markets for the company MYH Consultants and Distributors, which were conducted by the intern, using tools for market research such as Trade Map, Market Access Map, Legis Comex, among others, allowing the intern to ensure an approach to the real scenario of developing business, this in order to find new customers and potential markets for the company, allowing the company to expand locally, nationally and internationally, thus highlighting potential foreign customers. The development of the international research and logistics reports allowed the student to put into practice the skills and knowledge acquired during the International Business Academic Program, which allowed the development of a strategic approach to the activities developed.