Plan de negocio para la producción de leche bovina cruda de alta calidad en la finca La Martinera municipio de Arauquita (departamento de Arauca).

Abstract

The business plan for the production of high quality raw milk at the La Martinera farm focuses on making the offer in the market of the department of Arauca and other departments of Colombia, of a dairy product that under the execution of good farming practices (BPG) and good milking practices (BPO) ensure a safe product for human consumption and for the realization of products derived from dairy products. The goal for the company is to maintain its high quality production, making genetic improvements to increase its production with cows of higher production of milk and calves of raising or breeding for the farmers of the area. The business plan focuses on teaching customers to maintain confidence in the dairy products they will consume made with milk produced at La Martinera. It is important to maintain a vision of growth, that is why the company wants to be a producer and manufacturer of dairy products in the future. The market begins when it comes to guaranteeing safety in the raw material that is milk.