Avances de la Inteligencia Artificial en la Gestión Sostenible y Digitalizada de las Medianas Empresas en los Sectores Financiero, Agrícola y Manufacturero en Colombia

Abstract

This monograph analyzes the use of artificial intelligence (AI) in business management in Colombia, exploring challenges in sustainability and digitalization. Papers were identified in SCOPUS, EBSCO, Francis & Taylor, and Google Scholar with keywords such as "artificial intelligence," "business management in Colombia," "sustainability," and "digitalization." The methodology is qualitative, based on documentary review and comparative analysis of global and national studies. It is framed in the theory of Natural Capitalism by Hawken, Lovins and Lovins (1999), which promotes resource efficiency and investment in natural capital, applicable in this study to evaluate how AI helps optimize processes, minimize environmental impacts and promote responsible practices. It is also supported by the theory of Digital Organizations by Westerman et al. (2014), highlighting digitization and the strategic use of data to improve operational efficiency and customer experience. The findings show that AI improves decision-making and efficiency in Colombian organizations, although ethical, sustainability, and digital infrastructure challenges persist. It is concluded that sustainable business transformation from AI requires careful adoption aligned with ethical and environmental principles.