Aplicación de Estrategias Comunicativas Y Comunicaciones Internas Dentro De GDO (Área De Merck Sharp & Dohme)

Abstract

Starting then from internal communication as one of the fundamental pillars of the functioning of a company, the organizational culture as the values it promotes and human management as the characteristic feature that determines the status of workers within the company in terms of general feelings, such as the work environment, the validity of the communication links established between the management team, employees and their constant optimization and improvement. From graphic design, several strategies have been established and implemented in the area of GDO (Global Data Operations) in order to improve and consolidate an effective internal communications system that meets the expected standards for a company. with the expected standards for a company of such magnitude without leaving aside the feelings of its collaborators and the perception of concern from the company towards them, characteristic of a good human management.