Estrategias de Educación para el Consumo en Programas de Alimentación Saludable para Padres y Cuidadores en Colombia

Abstract

The implementation of healthy eating programs aimed at parents and caregivers in Colombia is a topic of increasing relevance to combat Non-Communicable Chronic Diseases (NCDs) and promote adequate eating habits from childhood. Despite regulatory efforts, such as Law 2120 of 2021 on nutritional labeling, the effectiveness of these policies is limited by consumers' understanding and application of the information. This article seeks to explore how consumer education strategies have been oriented within the framework of these programs, identifying the challenges and opportunities to promote more conscious eating in Colombian households. The need for an interdisciplinary approach that combines comprehensive nutritional education with advertising regulation and equitable access to clear information, considering sociocultural factors that influence food choices, is highlighted. Collaboration between the government, civil society, and the private sector is essential to achieve a positive and lasting impact on public health.