Estrategias de Gestión y Posicionamiento en Deportes de Combate: Planificación del Torneo Nacional de Boxeo Santander 2030

Abstract

Management and Positioning Strategies in Combat Sports: Planning of the Santander 2030 National Boxing Tournament The organization of combat sports events requires specialized management that guarantees both the spectacular nature of the show and the physical integrity of the athletes. This article presents the operational and strategic plan for the Santander 2030 National Boxing Tournament, named Golpe de Gloria. The study details the structuring of a five-day event designed to host 200 boxers and attract 5,000 spectators, using the Bicentenario Coliseum in Bucaramanga as the main venue. Through a planning methodology by functional areas and chronological phases, an operation was designed that integrates regulations of the Colombian Boxing Federation (Fecolbox) and international AIBA standards. The results project an operating budget of 650 million pesos and an experiential marketing strategy of 150 million, focused on cultural identity and visual modernity. It is concluded that logistical professionalization and medical safety are the fundamental pillars for the viability and legacy of this type of competition.