Avances para la constitución de la Asociación Santandereana de Turismo: una propuesta de negocios inclusivos

Abstract

Tourism is considered as the dynamic economic activity of sectors such as construction, agriculture and infrastructure for its contribution in the generation of employment and profits. Based on this, the objective is to estimate the possibility of creating the Santandeira Tourism Association in order to bring together the different tour operators in the region, in turn it seeks to establish the importance of software that can allow the generation of invoices electronic systems, as well as matching demand and labor supply of the vulnerable population that can work in the tourism sector. For the development of the research, structured surveys were carried out to different actors of the sector in which the perception of the sector was investigated, the possibility of associating and employing vulnerable population in any tourist activity that it developed. The analysis of the results was done under the theory of regional development, inclusive business and digital economy. The conclusions reached are the need of the region to have a territorial entity that can support processes of associativity, integration and participation of the community in the generation of their own well-being.