La innovación empresarial y lo que desencadena

Abstract

As we well know, business innovation is the step taken to improve the company through strategies aimed at positioning the business in the market in the best possible way, it is considered a fundamental factor when talking about competitiveness, affinity with the customer and potential consumers and is directly linked to the profitability expected to be achieved, which is why it is important to cover this topic and share it throughout this essay. The traditional scope is usually maintained in terms of operation and ideals by the leaders of a company for fear of failure due to try something different, since it is not known how much impact it has on the business and how the market responds to it, There is a lot of fear at the time of innovating because it is preferred to maintain what has always been done, since it is associated with taking fixed steps, overlooking that innovation should always be linked to the company in order to contribute to its growth and consolidation, everything that is carried out with the ideal of progress is something whose fruits can be harvested. This allows me to think that a business whose pillar is innovation, is aimed at strengthening its position in the market, in view of the fact that once you choose to innovate either in terms of the business model, either in terms of organization or the form of marketing this directly affects the company, everything that is linked to progress and therefore the evolution has rewarding results as long as it is used for the right purposes and that effectively adapt to both the needs of customers and potential consumers and those of the company. This essay is based on the above hypothesis, which will be supported with arguments that will be presented below, both against and in favor, in order to give both perspectives and that the reader finds in them the one that best suits his critical thinking, thus allowing him to establish a position without leaving aside my personal intention immersed in them, once the arguments are presented, we will proceed to conclude the results of them.