Elaboración de plan de negocio para la empresa Luzinda S.A.S.

Abstract

This work is a compilation of the knowledge acquired during the professional training in the Business Administration degree, where following some parameters a Business plan for the Luzinda company was elaborated, the business idea arises from the need to feel safe when carrying certain valuables, for this a shoe with a secret security pocket is created, the mission, vision, general and specific objectives, values, as well as the organization structure (organizational chart) are created. An investigation of the behavior, situation and future of the footwear sector in the city of Bogotá is carried out, showing how companies in this sector have managed to maintain and support themselves, facing smuggling and cheap and poor quality footwear from Asia. A sample of the chapinero sector was taken by conducting a survey, in order to know if the business idea is attractive, price willing to pay, preferable social networks to learn about a product, among others. Preparation of income statement and balance sheet, projected to 5 years, as well as payroll, sales budget, labor, materials, break-even point determination and selection of financial evaluation indicators.