Visión global y competitividad: una aproximación crítica desde el neuromarketing en Colombia y Panamá.

Abstract

This essay analyzes the relationship between global vision, international competitiveness, and neuromarketing from a critical perspective applied to the contexts of Colombia and Panama. Based on a documentary and comparative review of these two countries, it examines logistical and strategic factors that determine competitiveness between Panama and Colombia, as well as the emerging role of neuromarketing as a tool for differentiation and global positioning. It considers how globalization greatly drives new consumption models mediated by emotions and technology, and reflects on the ethical challenges of neurocommercial practices in Latin American environments. It partially demonstrates that Panama maintains logistical and connectivity advantages that enhance its role as a commercial hub, while Colombia advances in business innovation and sensory marketing. It is demonstrated that sustainable competitiveness requires integrating important factors such as a global vision with a more ethical and responsible application of neuromarketing.