̍Creación del market D’WAN en el municipio de Ocaña, Norte de Santander

Abstract

This project focuses on the creation of a market in the municipality of Ocaña, Norte de Santander, through the development of a comprehensive business plan that evaluates its viability. The research began with a market study to understand the behavior of consumers in the target market, revealing an unsatisfied demand, whose support becomes a fundamental pillar to anticipate a favorable future demand. Next, a complete analysis was carried out covering legal, administrative, economic and financial aspects, thus allowing the determination of a yield of 21.90%. This indicator means that for each monetary unit invested in the project, an additional profit is expected to be obtained on the initial investment. Additionally, the investment recovery period (IRP) for this project is 3 years, 10 months and 19 days, which supports the feasibility of the project in terms of investment recovery. In summary, this project is supported by a solid market analysis and a favorable financial approach, consolidating itself as a viable and profitable investment that will contribute to the economic and social development of the municipality.