El Camino a la Fuente. Propuesta transmedia para la visibilización de la Facultad de Diseño Gráfico de la Santoto.

Abstract

El Camino a la Fuente is a transmedia strategy, designed as a proposal for academic and institutional visibility for applicants and the university community of the Faculty of Graphic Design at Universidad Santo Tomás. This strategy uses cross-media as a starting point to extend and share information through an institutional website, the social networks implemented in the Faculty and the admission processes of neotomasinos through an assertive and attractive visual communication.

To accomplish this, the methodological design was developed from Design Thinking (DT) by authors such as Tim Brown as well as from the contributions of User-Centered Design (UCD) due it has complementary development stages to DT and is consistent with the specific objectives to be achieved. For this purpose, meetings (focus groups and surveys) were held among students of the Faculty, students of district schools in Bogota and analytical surveys to teachers of the Graphic Design program.

This project developed three deliverables: the written research paper, the technical document of the transmedia strategy and the prototype of the institutional web page.