Diagnóstico y propuesta de mejoramiento organizacional a la empresa de publicidad José Rubén Espinosa Guevara y/o Ledscolor.

Abstract

In the present work, the study carried out on the company José Rubén Espinosa Guevara and/or Ledscolor, whose business purpose is the provision of products and services to natural and legal persons in the advertising sector, through advice and design of pieces, is presented. advertising, as alternatives that allow improving and strategically positioning the brand of each client

For this research, the analysis was carried out through the descriptive method, whose approach was the gathering of information in a qualitative way, the interview was used as the main instrument since it allowed collecting information in a clear and precise way, this interview was carried out with the manager who He was the person who knew each process in detail, and was able to tell me how the company worked from the beginning. The diagnosis was made through the MMGO matrix, with the aim of knowing the current situation and all those problems that arose within the company, different variables were analyzed and it was shown which processes had higher performance and which lower, and thus a work plan was developed for those with the lowest score. Based on the results, 3 areas to work on were evidenced and a proposal was presented that suggested making a strategic direction developed in conjunction with the manager aligned with what he sought to achieve with his company. Likewise, the implementation of the logistics process with the objective of improving the processes and finally improving the organizational structure through the elaboration of the process map and the organization chart which focused on improving their organization and obtaining better results. Keywords: Advertising, Design, Pieces, Led, Notices