Mejora en el proceso de seguimiento y facturación en la entrega de kits para programas crónicos y diabéticos en el área de Marketing, Abbott Laboratories de Colombia S.A.S.

Abstract

This report provides an improvement in the monitoring and billing of kits delivered in the programs supported by the Ensure and Glucerna brands of Abbott Laboratories de Colombia S.A.S, a company that is in the pharmaceutical sector. It was clearly identified that a control was not being carried out against the delivery of the kits, for which it was decided to make a format in which detailed information was included to track the mentioned kits, in turn understand the scope of the implementation of these activities and to verify which were the institutions in which they were being delivered. It was found that the consolidated data in this format were not consistent with the number of materials sent for these activities during the cycle, noting that the products were not fully used taking into account the purpose for which they had been sent, since they were not The type of program that the representatives handled was previously taken into account and this was due to the fact that the material was not being invoiced properly. From there, a verification and correction of the billing process for this type of material is carried out; However, taking into account the current health situation, it was impossible to bring this correction to the practical field, because the activities of the sales force were suspended and the priorities of the area also changed.