Andean Tours

Abstract

Tourism company that was created to promote tourism in the coffee-growing region through cycling (road and mountain), which encourages physical activity and cultural knowledge of the coffee-growing region such as Quindío. It seeks to reach people who have the desire and the attitude to get to know a great traditional and cultural landscape full of Colombian history.

The World Tourism Organization (WTO) defines tourism as: “movement of people who travel and stay in places outside their usual environment for no more than one consecutive year, whether for pleasure, business or other purposes not related to the exercise of an activity paid for by the place visited”

Many of the tourism companies only provide means of transport to get to their destinations, and others only provide them with activities to do in the places upon arrival, but so far very few promote activity and physical exercise, you get to know the cultural and regional spaces that your destination offers you, in this case, the Colombian coffee region.

In the following work you will find a business model, guided by the CANVAS method, where you will find the following aspects divided into chapters: Market segments, Value proposition, Channels, Relationship with customers, Source of income, Key resources, Key activities, Key associations, Cost structure and Financial evaluation.