Plan estratégico para la empresa DISTRI OPTICS GROUP S.A.S

Abstract

This paper presents the strategic plan proposed for the company DISTRI OPTICS GROUP S.A.S. in the city of Bogota. The objective of this work is to provide a coherent framework according to the organizational policies of the company to adjust its main objectives and goals according to the dynamics of the market based on its capabilities and requirements. This seeks to ensure the company's sustainability and growth within the market. To accomplish the above, an analysis of the business environment was carried out, evaluating external (macro and micro environment) and internal factors, using tools such as PESTEL, PORTER and the IE matrix, which facilitated the analysis and allowed us to propose assertive strategies according to the findings obtained. This evaluation, carried out together with the company's manager, made it possible to identify certain areas that require evaluation and analysis in order to enhance opportunities and minimize the negative impact they may have within the business context in which the company conducts its commercial activity. The evaluation and selection of the strategy is based on the analysis of the information presented, taking into account the strategic objectives established and the company's available resources. Finally, the stages to be followed by the company for its implementation are detailed, as well as a monitoring and control plan to evaluate progress and make the necessary adjustments over time.