Estrategia De Adaptación A Las Tendencias Del Mercado Para Las Empresas Boyacenses

Abstract

In this article it is thought over brings over of the new trends of the market opposite to the companies boyacenses. Due to the complexity of the modern consumer and the process of globalization whom we are faced nowadays, important advances have developed on the market, one refers to the strategic option that the international and national context offers to reach the managerial growth. The article tries to highlight the importance of these new trends and in addition, invites to apply the strategy of adjustment to these external and internal factors that an impact will have at the moment of the capture of decisions and to the moment to go out to the foreign and national markets in search of the competitive and economic growth. The strategies of adjustment like way of growth take felt when the productivity is improved and I is introduced, that is to say, when it reaches a condition that guarantees the success and the stability to the companies boyacenses that did part of the project " SOY BOAYACÁ " with each of his products and services.