Plan de negocios para una empresa productora y comercializadora de sales mineralizadas para bovinos en la provincia de García Rovira

Abstract

In the province of García Rovira, there are no companies producing mineralized salts for cattle. The project aims to determine the feasibility of establishing this agribusiness through market, technical, and financial studies, with the goal of boosting the region's growth and development. The project was of a mixed type, with an exploratory statistical approach through observation and a descriptive study applying survey techniques through data collection, systematization, analysis, and dissemination. As a result, the market study revealed a promising opportunity for creating the company; there is significant product demand among ranchers, with 94.23% using mineralized salts and a purchase intention of 19 tons per month, showing favorable disposition from key market players. The technical study identified significant opportunities, highlighting the importance of operational efficiency, territorial focus, and commitment to social and environmental responsibility. The installed capacity is 45 tons per month, starting with 42% utilized capacity and an annual growth projection of 12%, estimating that in five years the company will utilize 90% of installed capacity, reaching 487.2 tons annually. Finally, the financial study confirms the business's viability and profitability potential, achieving a 25% net profit margin per product sold and a gross profit margin of 14.3%, reflecting efficient cost management. From the first year, the company will generate $28,733,085 in profits. The project's IRR is 7.39% in the first year, indicating profitability and the ability to generate attractive returns for investors. In five years, 65.67% of the initial investment will be recovered, presenting the project as a solid and innovative opportunity in the province of García Rovira.