Creación de una empresa de fabricación, comercialización y distribución de polos para hombre en la ciudad de Bucaramanga.

Abstract

This research was based on the possibilities and advantages that business creation projects have as an opportunity to project a dream, as well as in the long term being a significant contribution to the family and economic economy of the country with the generation of employment attending the needs of the male consumer today. The general objective of creating a company for the manufacture, marketing and distribution of men's polo shirts in the city of Bucaramanga. Likewise, the study had theoretical and conceptual foundations in different sources of information collection to be able to appropriate the thematic axis of the business plan with its selected studies to trace the best route when establishing a company in Colombia and achieve the purposes of the Author; Therefore, a market study, a technical study, a financial, legal and social study was presented that will determine the viability of the polo business for the male gender. In the methodological route, the quantitative and descriptive research-type approach was adopted, with a favorable sequence to achieve the purposes outlined from the beginning. As a result, it was possible to plan and develop the studies proposed and previously, and it was found viability as a green light to create the company. It is concluded at the end of the development of the business plan, the company ROKO BGA is created and its behavior is shown in its first months.