Estrategias de potencialización de Novacampo SAS sociedad de comercialización Internacional en búsqueda de la sustentabilidad.

Abstract

The purpose of this reflection article is to know the strategies implemented Novacampo S.A.S., Sociedad de Commercialization International company during your path and the relevance of sustainability on this process. Within the development and business growth, the results obtained show that by defining clear objectives, making their processes effective and improving solid management, internal and external growth of a company can be achieved. Being sustainable for Novacampo S.A.S. SCI has become a goal and at the same time a challenge to achieve it; In their nature as producers and international marketers of Colombian exotic fresh fruits, the work that they have been developing within the department of Boyacá, the challenges faced and the strategies put into practice stand out. Novacampo SAS SCI, has managed to enter and sustain itself in a market as demanding as the European one and enter the North American market and expand to the Middle East. The standards that the company manages have been adapted to those required by the market in order to satisfy its needs, and it has done so mainly through international certifications that guarantee its good agricultural practices and good management practices.