Innovación, valor compartido y liderazgo: factores determinantes en el desarrollo de los negocios en la actualidad

Abstract

The emergence of industry 4.0 has meant a great challenge for companies to adapt today to new technology and trends that require a transformation of organizational processes and understanding of customer preferences. With this, it can be said that there are some factors that are of great importance when promoting strategies that adapt to the current market and that are able to offer alternatives based on the use of tools, systems and practices derived from the creation and implementation of technologies provided by the fourth industrial revolution such as the generation, capture and analysis of data, robotics, the internet of things, artificial intelligence, augmented reality and to this adding the component of transcending socially through the impact on a community by generating a bond and solving current problems. Thus, this document will mainly seek to expose the importance of innovation, the creation of shared value and the development of leadership skills as a fundamental part of the potentialization of businesses today, aiming at adapting to market needs in industry 4.0. For this, initially a concept will be given of the importance of Industry 4.0 in the transformation of business operations today. Second, innovation will be discussed as a definition and its importance in industry 4.0, later the idea of social or shared value will be covered as a differentiating part of current businesses. From this, two companies will be presented that exemplify the relevance of innovation and the creation of social value and its impact at a general level. In addition to this, some skills required to be a leader will be addressed as a fundamental part of the empowerment of current organizations and some challenges that are faced as part of the current context. Finally, a conclusion will be given about the different issues related in this essay around the recognition of key factors for the development of companies as part of a globalized and digitized world.