Inserción laboral de graduados de la carrera de comunicación social de la Universidad Santo Tomás: Análisis de preparación y oportunidades

Abstract

This research aims to analyze the labor market integration of graduates from the Social Communication program at Santo Tomás University, in order to evaluate their professional preparation, job opportunities, and the relevance of the academic curriculum to current labor market demands. The study employed a quantitative approach with a descriptive scope and cross-sectional design, supported by a structured survey administered during the university's virtual "Night of Cards" event to graduates from the 2023-II and 2024-I cohorts. The methodology incorporated elements of Design Thinking as an analytical tool, allowing for an empathetic and visual understanding of the results, as well as the identification of gaps and opportunities for improvement from the graduates' perspective. The sample consisted of twelve graduates (eight women and four men), whose responses were grouped into thematic blocks addressing academic training, competencies and institutional identity, labor market integration, and the overall perception of the program. The results show that the academic training at Santo Tomás University is perceived as solid in its humanistic, ethical, and theoretical components, although it needs to strengthen technological updates, interdisciplinarity, and connection with the productive sector. While most graduates find employment within six months of graduation, challenges persist related to job insecurity, lack of prior experience, and limited opportunities for advancement in the sector. In conclusion, the research reaffirms that the Social Communication program at Santo Tomás University produces competent, critical, and ethical professionals, but it must continue adapting to the changes in the current communication ecosystem through curricular innovation, alignment with the labor market, and ongoing support for graduates.