Diagnostico y estrategias en el uso de de plataformas bancarias digitales en adultos mayores

Abstract

This article is focused on identifying the difficulties presented by older adults in relation to the inclusion process carried out by financial institutions for the use of digital banking platforms and proposing strategies to mitigate the problem, therefore, it is intended to review the socioeconomic and cultural conditions of older adults and validate the difficulties regarding the use of virtual banking in terms of accessibility and intuitive use. A case study of the main office of the BBVA bank in the city of Tunja is carried out, validating the number of pensioners due to old age. For this, an analytical-descriptive methodology was used, where it was possible to identify that the main difficulties that arise when managing banking platforms is that they do not know them, do not understand them or do not know how to use them, for this reason, some strategies are proposed seeking to contribute to the improvement of the quality of life of the elderly through the appropriate use of digital platforms and access to banking services, according to their interaction capacities, socioeconomic conditions and the accompaniment they have to access the network.