Estrategia de davivienda CAM y determinantes económicos de Costa Rica, El Salvador, Honduras y Panamá; para el crecimiento de negocio banca personas Davivienda unidad regional

Abstract

This case study describes the economic analysis resulting from the activities carried out within the framework of the internship activities carried out in the framework of the internship at Banco Davivienda, regional banking unit, from January to July people regional unit, from the month of January to July 2023, within the area plays a role in data analysis and visualization, in order to analysis and visualization of data, in order to generate an appropriate impact for the decision making process of the personal banking business the personal banking business, through this process it is possible to highlight the differences between each differences between each of the countries and thus understand their strengths and weaknesses from an economic standpoint from the economic point of view. The document is initially organized in the description of the institution and the business, in order to understand the environment in which it operates. the environment in which the internships are carried out, as well as the importance of the case study and how it is the importance of the case study and how it can help within the company. the narration of the case, this part is divided into the explanation of the theory "The competitive advantages of the nations" of the competitive advantages of nations" of Michael Porter, since during the process of the internships, it is possible to analyze what kind of the internship process, it is possible to analyze what kind of innovation strategy the bank uses and what economic variables to take into account when implementing the economic variables to take into account when implementing its strategies in the market of each country. Finally, it is possible to visualize some of the results of the bank's participation in each country davivienda in each country, in order to understand if the strategies that have been used are the most favorable in the market are the most favorable in the market or if it is necessary to take into account other strategy models strategy.