CR10 Trainingshop
| dc.contributor.advisor | Gonzalo, florian | |
| dc.contributor.advisor | Garzon Vanegas, Alba Lucy | |
| dc.contributor.author | Cardozo Ayala, Diego Alejandro | |
| dc.contributor.author | Casallas Caiman, Sergio | |
| dc.contributor.author | Buitrago Pulido, Paula Daniela | |
| dc.contributor.corporatename | Universidad Santo Tomás | |
| dc.contributor.cvlac | https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001428481 | |
| dc.contributor.cvlac | https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002313409 | |
| dc.contributor.cvlac | https://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0002313390 | |
| dc.contributor.googlescholar | https://scholar.google.com/citations?user=Poc8kpwAAAAJ&hl=es&oi=ao | |
| dc.contributor.orcid | https://orcid.org/0009-0005-0737-1925 | |
| dc.contributor.orcid | https://orcid.org/0000-0001-8480-3326 | |
| dc.date.accessioned | 2026-07-10T19:20:44Z | |
| dc.date.available | 2026-07-10T19:20:44Z | |
| dc.date.issued | 2026-06-26 | |
| dc.description | El presente proyecto de grado tiene como propósito el diseño y desarrollo de una empresa de entrenamientos personalizados orientada al fortalecimiento del bienestar integral y la calidad de vida de las personas a través de programas de ejercicio físico individualizados y semi-personalizados. La propuesta surge a partir de experiencias prácticas desarrolladas en la empresa CR10 TRAINING, donde se evidenció que la planificación y supervisión adecuada del ejercicio físico contribuyen significativamente al mejoramiento de la condición física, la salud mental y la motivación de los participantes. El proyecto se fundamenta en un enfoque integral que articula el entrenamiento físico, la educación en hábitos saludables y el acompañamiento continuo, promoviendo el desarrollo de capacidades físicas como la fuerza, la resistencia y la movilidad, así como el fortalecimiento de la autoconfianza, la disciplina y la adherencia al ejercicio. Asimismo, se analiza la viabilidad empresarial del entrenamiento personalizado como una alternativa competitiva dentro de la industria del fitness, caracterizada por una creciente demanda de servicios individualizados. Para la estructuración del modelo de negocio se emplea la metodología Canvas, la cual permite organizar y analizar los componentes estratégicos, operativos y financieros necesarios para garantizar la sostenibilidad y proyección del emprendimiento. Se concluye que el entrenamiento personalizado representa una oportunidad de impacto tanto en el ámbito de la salud como en el desarrollo empresarial. | |
| dc.description.abstract | The purpose of this undergraduate thesis project is the design and development of a personalized training company aimed at promoting comprehensive well-being and improving individuals' quality of life through individualized and semi-personalized physical exercise programs. This proposal emerged from practical experiences developed at CR10 TRAINING, where it was evidenced that proper planning and supervision of physical exercise significantly contribute to improving physical fitness, mental health, and participant motivation. The project is based on a comprehensive approach that integrates physical training, healthy lifestyle education, and continuous support, promoting the development of physical capacities such as strength, endurance, and mobility, as well as enhancing self-confidence, discipline, and adherence to exercise. Additionally, the business viability of personalized training is analyzed as a competitive alternative within the fitness industry, characterized by a growing demand for individualized services. The Business Model Canvas methodology is used to structure the business model, allowing the organization and analysis of the strategic, operational, and financial components necessary to ensure the sustainability and long-term projection of the enterprise. It is concluded that personalized training represents an opportunity for impact in both the health and business sectors. | |
| dc.description.degreelevel | Pregrado | spa |
| dc.description.degreename | Profesional en Cultura Física, Deporte y Recreación | spa |
| dc.format.mimetype | application/pdf | |
| dc.identifier.citation | Cardozo Ayala, D. A., Buitrago Pulido, P. D., y Casallas Caiman, S. (2026). CR10 Training. [Trabajo de Grado. Universidad Santo Tomás]. Repositorio Institucional | |
| dc.identifier.instname | instname:Universidad Santo Tomás | spa |
| dc.identifier.reponame | reponame:Repositorio Institucional Universidad Santo Tomás | spa |
| dc.identifier.repourl | repourl:https://repository.usta.edu.co | spa |
| dc.identifier.uri | http://hdl.handle.net/11634/73087 | |
| dc.language.iso | spa | |
| dc.publisher | Universidad Santo Tomás | spa |
| dc.publisher.branch | CRAI-USTA Bogotá | |
| dc.publisher.faculty | Facultad de Cultura Física, Deporte y Recreación | spa |
| dc.publisher.program | Pregrado Cultura Física, Deporte y Recreación | spa |
| dc.relation.references | Biddle, S. J. H., Ciaccioni, S., Thomas, G., & Vergeer, I. (2019). Physical activity and mental health in children and adolescents: An updated review of reviews and an analysis of causality. Psychology of Sport and Exercise, 42, 146–155. https://doi.org/10.1016/j.psychsport.2018.08.011 | |
| dc.relation.references | Bodytech. (2025). Bodytech: Club médico deportivo. https://www.bodytech.com.co | |
| dc.relation.references | Deloitte. (2022). Global fitness industry trends report. Deloitte Insights. | |
| dc.relation.references | Eime, R. M., Young, J. A., Harvey, J. T., Charity, M. J., & Payne, W. R. (2023). A systematic review of the psychological and social benefits of participation in sport and physical activity. International Journal of Behavioral Nutrition and Physical Activity. | |
| dc.relation.references | Fitpal Wellness. (2025). Fitpal Wellness. https://fitpal.co | |
| dc.relation.references | Global Wellness Institute. (2023). Global Wellness Economy Monitor 2023. Global Wellness Institute. | |
| dc.relation.references | HubSpot. (2023). Flujo de ingresos: qué es y cómo funciona. HubSpot Blog. https://blog.hubspot.es/sales/flujo-de-ingresos | |
| dc.relation.references | International Health, Racquet & Sportsclub Association (IHRSA). (2024). Health club consumer report 2024. IHRSA. | |
| dc.relation.references | Kandola, A., Ashdown-Franks, G., Hendrikse, J., Sabiston, C. M., & Stubbs, B. (2019). Physical activity and depression: Towards understanding the antidepressant mechanisms of physical activity. Neuroscience & Biobehavioral Reviews, 107, 525–539. https://doi.org/10.1016/j.neubiorev.2019.09.040 | |
| dc.relation.references | Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson. | |
| dc.relation.references | Osterwalder, A., Pigneur, Y., Smith, A., & Etiemble, F. (2020). The Invincible Company: How to Constantly Reinvent Your Organization with Inspiration From the World's Best Business Models. John Wiley & Sons. | |
| dc.relation.references | Organización Mundial de la Salud (OMS). (2020). Guidelines on physical activity and sedentary behaviour. World Health Organization. | |
| dc.relation.references | Organización Mundial de la Salud (OMS). (2023). Physical activity factsheets. WHO. | |
| dc.relation.references | Osterwalder, A., & Pigneur, Y. (2010). Business model generation. John Wiley & Sons. | |
| dc.relation.references | Osterwalder, A. (2020). The invincible company. John Wiley & Sons. | |
| dc.relation.references | Solomon, M. R. (2023). Consumer behavior: Buying, having, and being (14th ed.). Pearson. | |
| dc.relation.references | Smart Fit Colombia. (2025). Smart Fit Colombia. https://www.smartfit.com.co | |
| dc.relation.references | Smart Fit Colombia. (2025). Concepto Smart Fit. https://www.smartfit.com.co/sobre | |
| dc.relation.references | Teixeira, P. J., et al. (2020). Exercise, physical activity, and self-determination theory: A systematic review. International Journal of Behavioral Nutrition and Physical Activity. | |
| dc.relation.references | American College of Sports Medicine (ACSM). (2023). ACSM’s guidelines for exercise testing and prescription (11th ed.). Wolters Kluwer. | |
| dc.relation.references | American College of Sports Medicine (ACSM). (2024). Worldwide survey of fitness trends for 2024. ACSM’s Health & Fitness Journal. | |
| dc.rights | Attribution-NonCommercial-NoDerivs 2.5 Colombia | en |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | |
| dc.rights.local | Abierto (Texto Completo) | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | |
| dc.subject.keyword | Personalized training | |
| dc.subject.keyword | Physical activity | |
| dc.subject.keyword | Comprehensive well-being | |
| dc.subject.keyword | Entrepreneurship | |
| dc.subject.keyword | Quality of life. | |
| dc.subject.lemb | Cultura física deporte y recreación | |
| dc.subject.lemb | Ejercicio físico | |
| dc.subject.lemb | Promoción de la salud. | |
| dc.subject.proposal | Entrenaminento personalizado | |
| dc.subject.proposal | Actividad física | |
| dc.subject.proposal | Bienestar integral | |
| dc.subject.proposal | Emprendimiento | |
| dc.subject.proposal | Calidad de vida | |
| dc.title | CR10 Trainingshop | |
| dc.type | bachelor thesis | |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | |
| dc.type.drive | info:eu-repo/semantics/bachelorThesis | |
| dc.type.local | Trabajo de grado | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion |
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