Práctica empresarial - Pesquera del mar

Abstract

This report talks about my internship at the company Pesquera del Mar, concerning the areas of design and digital communication, focused on the user experience (UX) and the production of multimedia content. I participated in these activities while freeing up time to get involved in other initiatives, all of which improved the company's online presence and the organization and usability of the site. A large part of my role was to create audiovisual content, particularly recipe videos to post on social networks. These contents not only advertised the brand's products, but also managed to resonate emotionally with users with useful and entertaining content appropriate to the company's visual identity. I was in the recording, editing and post-production of the videos so that they could be published in the required format for the various media (Instagram, Facebook, TikTok). I prepared assignments analyzing the website and e-commerce platform, finding elements to improve the way content is organized, visual hierarchy, consistency in product display and navigation flow. I presented observations and suggestions on how they can improve from a usability and UX design standpoint by restructuring their information architecture, product descriptions and visually complementary elements for the user.