Expansión Internacional de la Empresa Cinuk en México: Un Análisis de Estrategias y Desafíos

Abstract

This consultation carried out in my experience during the trip to Mexico, is an approach that focuses on the international businesses of the Cinuk Company of Puebla, specifically, on the internationalization process, the strategies implemented and the challenges faced in its global expansion. The choice of the topic to work on is due to the experience acquired in the international diploma in Organizational Innovation carried out at the Popular Autonomous University of the State of Puebla (UPAEP) and due to the relevant aspects of some companies visited in terms of their execution of internationalization and part of Mexican culture, highlighting the relevance of studying how this company expands globally. To enter into context, Cinuk is a real estate development company that seeks investment opportunities specifically in the real estate area and executes a transformation on the land, creating residential, commercial, or mixed-use projects; which are allocated in different ways such as: total sale, partial sale, or rental thereof. Generating income that is allocated to new projects. Furthermore, by mentioning the specific case of Cinuk México, a concrete basis is provided for the analysis of the internationalization process and a deeper understanding of the factors that have influenced its expansion into a second country is promised. The inclusion of "Analysis of Strategies and Challenges" in the title ensures a complete exploration of the strategies implemented by Cinuk and the obstacles it has faced on its way to this goal, thus offering a comprehensive view of the matter at hand.