Informe de Práctica Profesional Corbeta – Red Contigo

Abstract

Taking into account this analysis we will find the experience lived during the practices in Colombiana de Comercio - Red Contigo, which were carried out in the period of 2021 - 2. Because we are going to show a visual of what Red Contigo is and what is the impact it has generated in the self-service stores where it is currently present. On the other hand, it is important to mention that the Contigo Network was created in 2016 due to the need that Colombiana de Comercio Corbeta and/or Alkosto found when encountering so many new formats (Hard Discount), which put the business of small entrepreneurs, neighborhood stores, self-service stores, etc. at risk. Therefore, we were looking for a way to create a format which would be a commercial support to these small businessmen, through strategic alliances with different suppliers, which would help to promote these points in a better way, through discounts, launches, brochures, calendars, etc. In addition to this, it is worth mentioning that once a self-service store decides to become an ally of Red Contigo, it will have many benefits such as: façade intervention, implementation of a data phone, implementation of the POS system, legal advice, implementation of Bancolombia and SURA. Finally, it is important to mention that currently the Contigo Network has the support of two very important commercial partners such as Colombiana de Comercio and/or Alkosto and Casa Luker, who are working hard to carry out market studies in different áreas.