Estudio de mercados para determinar si es viable estructurar una agencia de mercadeo deportivo para la asesoría y promoción de futbolistas santandereanos

Abstract

The sports administration focuses on all the processes of administration in sports entities or institutions that wish to achieve their objectives in an appropriate manner. With this, the objective of this research is to conduct a market study to determine if it is feasible to create a sports marketing agency in order to advise and promote Santandereanos football players. A questionnaire composed of seven questions is implemented to know the perception of parents and participants about the opportunities of promotion of soccer players currently in Santander; For this a random sample of 366 parents or relatives of young people aged between 12 and 16 years who practice football in the city of Bucaramanga is chosen. As a result, the respondents believe that there is currently insufficient support from institutions so that the players that are starting can advance in their sports careers. It is concluded that it is viable the creation of a sports marketing agency that provides services for talents of Santander who wish to project themselves as professional soccer players.