Diseño de un plan estratégico para la generación y formalización de empleos para los beneficiarios egresados del programa “becas cambian vidas”, articulado a la secretaría de Empleo, Empresa y Emprendimiento del Distrito de Barrancabermeja

Abstract

The objectives set out in the degree project comprehensively addressed the problem of unemployment and the lack of job opportunities for the beneficiaries of the "Scholarships that Change Lives" program in Barrancabermeja. The general objective was to design a strategic plan that would allow for the generation and formalization of jobs for graduates of the program in the special district of Barrancabermeja. Compliance encompassed the development of a series of specific objectives that included carrying out a detailed diagnosis of the "Scholarships that Change Lives" program, identifying the internal and external factors that affected the graduated beneficiaries through a SWOT matrix, and determining the relationship between the products assigned in the program and the activities developed by the Ministry of Employment, Business and Entrepreneurship through a cost-benefit matrix.

The proposed diagnosis allowed a complete understanding of the needs and challenges faced by program graduates, which served as the basis for the formulation of effective strategies. Furthermore, by establishing the relationship between the program products and the activities of the Ministry of Employment, Business and Entrepreneurship, it was possible to identify how these initiatives aligned and contributed to the general objective of generating and formalizing jobs for graduates. Finally, the development of objectives, strategies and an improvement plan integrated all these considerations to effectively articulate the efforts of the program graduates with the mission of the Secretariat, thus guaranteeing a coherent and coordinated approach to address the problem of unemployment in Barrancabermeja.