Diseño de una Metodología para la Homologación de Referencias Automotrices como Apoyo a la Identificación de Oportunidades Comerciales en Quinteros S.A.

Abstract

This improvement plan was developed at Quinteros S.A., a company dedicated to the representation and development of international brands, based on the experience gained during the internship in the automotive area. As part of this experience, automotive reference analysis and cross-referencing activities were carried out using information on products marketed by domestic customers to identify their equivalents within the Walker Products portfolio. This process involved consulting different sources of information, validating OEM and SKU references, reviewing applications and technical characteristics, comparing information, and verifying the identified equivalents through the manufacturer’s official platforms. This experience highlighted the importance of having a methodology to organize and standardize the stages involved in searching for, validating, and consolidating information. Therefore, this improvement plan proposes the design of a methodology for cross-referencing automotive references, aimed at facilitating the identification of products with commercial potential and supporting the decisionmaking process in the automotive area of Quinteros S.A.