Estrategia de Comunicación Dirigida a la Prevención del Embarazo Adolescente en el Centro Comunitario de la Upz Lisboa de la Localidad de Suba, Bogotá. Una Propuesta desde la Comunicación para el Cambio Social

Abstract

Adolescent pregnancy in Suba is a challenge in terms of public health. Despite the efforts of the health system, it does not decrease significantly. In this context, the Juan N. Corpas institution, with the Lisbon Community Center, opens its doors to the population that requires health care and is not in economic conditions to pay for a private medical plan. This research seeks to address the issue from a different perspective, from the voice of health managers and young people, with a perspective of communication for social change, with the methodology Action Research Participation. Through a series of interviews, workshops and activities that incorporate audiovisuals, a link is established to discuss possible alternatives for the prevention of teenage pregnancy. The conclusions show that there is a demand on the part of young people for a more direct, open and non-euphemistic dialogue between adults, including parents and teachers on sexual and reproductive education. Concrete communicative actions were identified, such as the creation of podcasts (Van Leeuwenhoek School), workshops and marketing actions (Nosotras brand of sanitary napkins). The work of the health managers is a direct contribution to the communication processes because they manage, through home visits, to establish bonds of trust with the community where there are not necessarily technological mediations but the construction of a social fabric that creates trust between the families and the managers, to address health and welfare issues.