Plan de Mejora - Propuesta para la Estructuración de una Ruta Exportadora para el Sector Licorero de Boyacá

Abstract

Boyacá's liquor sector has a high potential for internationalization due to the quality and tradition of its products. However, it was identified that the Government of Boyacá and the Secretariat of Business Development do not have a structured export route, which generates delays in advisory services and limits the capacity of entrepreneurs to access to international markets. The objective of this improvement plan is to design and propose an export route that will serve as a tool to guide liquor entrepreneurs in the internationalization process, optimizing the efficiency of the advice provided by the Secretariat. From the analysis carried out, it was concluded that the lack of a clear structure has led to the repetition of individual investigations for each request, increasing response times and reducing the competitiveness of the sector. As part of the plan, a case study on the feasibility of exporting liquors of Boyacá is presented, which will serve as a reference for the structuring of the export route. This example illustrates the key steps, regulations and requirements that entrepreneurs must comply with to efficiently to enter in international markets. The implementation of this proposal will strengthen the competitiveness of Boyaca's liquor sector, improve the effectiveness of governmental advice and generate concrete opportunities for internationalization, consolidating the department as a relevant actor in the foreign trade of liquors.