De la bodega al cliente: Plan de negocios en proveeduría ecomerce

Abstract

This proposal is justified, first and foremost, by its capacity to democratize entrepreneurship in e-commerce. The traditional retail model requires high investment in inventory, warehousing, and logistics, which represents an insurmountable barrier for many entrepreneurs (Holguín, 2021). In contrast, the adoption of dropshipping removes these barriers by transferring inventory management and logistics to the supplier. By minimizing financial and operational risk, this model becomes a viable and powerful alternative to promote entrepreneurship, foster commercial innovation, and accelerate the local digital economy. Second, the proposal responds to the need to meet the demands of a modern, globalized, and well-informed consumer. Recent studies show that today’s buyers seek access to innovative products aligned with international trends, which they often cannot find in the local market at competitive prices (Soto, 2021). This business establishes a direct channel between global manufacturing—specifically the Chinese market, characterized by its diversity and competitiveness—and the final customer, thereby overcoming the limited and poorly diversified supply of conventional commerce. Finally, the project is grounded in its focus on efficiency and customer experience. By centralizing operational management within an agile supply chain and providing proactive after-sales service through direct channels such as WhatsApp, critical issues such as lack of information on order status and incident handling are addressed. It is not merely about selling products, but about building trust in an e-commerce model that is often perceived as impersonal and insecure. In this way, the project contributes to the formalization and professionalization of the sector in the region.