Lazos por el desarrollo sostenible: la oportunidad real de afianzar las relaciones empresa-grupos de interés

Abstract

This project develops a business idea based on dialogue with stakeholders for the management of Social Responsibility models in Companies. The added value of this idea is that it specializes in dialogue with specific communities or groups, since through a market analysis, it was possible to conclude that advisory organizations and consultants in CSR show shortcomings in relation to dialogue with communities and groups due to erroneous imaginary and ignorance of their needs. This business model offers a different way of approaching the communities, without prevention or assistance models, but with the aim of generating participatory dialogue processes that build shared benefits for companies and groups that impact the development of their economic activity. , through sustainable processes and with clear and strategic communication guidelines, that favor dialogue with the interest group and the reputation of the company. This model contributes to the improvement of company-community relations and the mitigation of the risks generated by reactions of communities in the areas where their business is carried out.