Consumo, prácticas y mercados emergentes. Reflexiones del consumidor latinoamericano

Abstract

This book is the result of research contributions on the representations of consumption, purchasing practices and consumption, as well as emerging markets, from the research groups, "Consumption and Markets" of the Faculty of Marketing and Social Conflicts, Gender and Territory of the Faculty of Sociology, of the Universidad Santo Tomás, the research group, "Organisation and Management" of the CEIPA Business School, the "Marketing" research group (GIM) of the Universidad del Norte de Barranquilla and the institutional project, "Research in Mobile Marketing", developed jointly by the Universidad Popular Autónoma del Estado de Puebla (UPAEP), Mexico, the Benemérita Universidad Autónoma de Puebla (BUAP), Mexico and the Universidad Politécnica Salesiana, Cuenca, Ecuador. From an interdisciplinary dialogue, the project studies the understanding of consumption, from the new post-modern mercantilist logics, reflected in shopping centres and the urban transformations derived from their massification; the consumption of leisure and well-being, from which the different stakeholders of services have been positioning themselves, and the role of big data and social networks in the purchasing and consumption practices, which underlie the digital marketing of these times.