Elaboración de la estrategia en el proceso, venta y posventa Constructora Amarilo S.A.S.

Abstract

The development of the following writing, proposes a precise strategy of planning, organization, direction and control in the processes and procedures that take place within the sales rooms of the company Constructora Amarilo SAS, based on the identification of the problem and the corresponding solution proposal, specifically in the Hacienda Casablanca project in Madrid / Cundinamarca. In this sense, although it is true that the problem is almost general in all the sales rooms of the construction company, it is in this project headquarters where the analysis was carried out on the most adequate way to face the problem evidenced, that in general terms it was established as the lack of training, as well as the corresponding monitoring, control and validation, of the pre-sale, sale and after-sale processes of real estate within the construction company by the consultants newly hired by the company. In this sense, it can be said that the process that was analyzed, occurs in three stages, in relation to the sale of buildings of the construction company: the separation (pre-sale), the promise of purchase-sale (sale) and the deed (after sales); it is there, where not only the search for solutions to the problem that was shown as the most preoccupation within the work foreseen the creation of the strategy is preponderant, but it is an internal process of the organization that needs a clear solution, to do efficient service provision, and thus generate customer satisfaction at the time of becoming owner of a property.