Plan de negocios para la creación de una empresa productora de jugos en botella pascalizados

Abstract

This project defines a Business Plan for the assembly of a Fruit Juice processing plant without preservatives and 100% natural, obtained through processes that involve High hydrostatic pressures - HPP. The project began with a research process, based on primary and secondary sources, being developed through advice and interviews that allowed to determine the current state of the market by analyzing the macro and micro environment. The methodology applied in this document details the following stages: market analysis, where the potential market of the company is evidenced and an existing demand is shown. The technical aspect presents the description of the plant, machinery, raw material, capacity and production process. The organizational analysis describes the human resource, the structure of the company and the strategic planning. Social and environmental impact assessment, identification of current legal requirements and regulations and financial evaluation that shows the details of the investment, sales projections, costs and income, income statement, cash flow and balance sheet.