Percepción de los consumidores frente a los productos y servicios ofrecidos por los Food Trucks en los niveles socioeconómicos 3, 4 y 5 en la localidad de Chapinero de la ciudad de Bogotá

Abstract

"The purpose of this research is to understand the motives and beliefs of conspicuous consumption of Smartphone mobile devices in young undergraduate students of private universities in Bogota, through a qualitative research with ethnographic method, to potentialize an opportunity for improvement in the market of electronic devices. This required a theoretical contextualization based on different authors around four thematic axes that centralize the problem to be investigated, such as consumer behavior, motives, beliefs and conspicuous consumption, without leaving aside the related empirical evidence. it was determined that the consumption practices of young people in the use of high-end mobile devices underlie several factors generated by different cultural and social components in which they are immersed, because they tend to make daily and constant use of the devices, and that the consumption practices of young people in the use of high-end mobile devices are based on different factors generated by different cultural and social components in which they are immersed, due to the fact that they tend to make daily and constant use of the devices.