Análisis del desarrollo de los procesos de diseño para medios digitales e impresos en las empresas Agora y Reymon.

Abstract

the degree project is mainly focused on highlighting the multiple processes carried out during the internship period in the companies Agora Public Affairs and Manufacturas Reymon by the students Gabriela Rivera and Catalina Peña to also identify the use of the knowledge acquired throughout the university academic training in a work environment. In this, the management of graphic design was identified from the realization of print media by Manufacturas Reymon and digital media in Agora Public Affairs, seen as the chosen component in each company to generate links and relationships with their customers. It was exposed in a relevant way the integral path of analog media that maintain unchanged its form of execution and digital methodologies, taking as a starting point the graphic design and its link established in the two companies. In addition, this allowed a comparison between the aforementioned processes, highlighting also, in detail, the process that companies have had to face to redefine strategies according to the evolution of technology. The results of the project were obtained through the detailed identification of the process carried out for the creation of graphic pieces, taking into account the step by step and the effects of these on the target customers. Finally, it is expected that this document and the knowledge captured will serve as a tool for future students interested in the subject and thus provide data and conclusive information that is related to the different methodologies and development processes for the realization of a graphic project and models of effectiveness in companies, in addition, it may be useful for continuous improvements of internal processes in companies or other students who wish to complement their academic step.