Plan De Negocio Para La Implementación De Una Empresa Productora y Comercializadora De Hortalizas Tipo Gourmet Por Medio De Producción Hidropónico En Ibagué-Tolima

Abstract

This project develops the business plan for the implementation of a company that produces gourmet vegetables through hydroponic production in Ibagué - Tolima. The aforementioned system generates a differentiating, clean and ecological production value of vegetables such as lettuce, peppers, tomatoes, etc., additionally, the consumer and producer are guaranteed the non-use of chemical synthesis agro inputs in the final product obtained, which allows satisfying the needs of safe and high-quality food demanded by high-standard markets such as the gourmet vegetable market, which offers greater profitability / kg of product, Vs conventional or traditional vegetable production, and is partly due Due to the reduced number of wages that are needed, which can be reduced (Lettuce cultivation) by up to 80%, another important factor that is valid to mention is that a lesser amount of agricultural inputs is used, approximately 70% -90 % less quantity than a traditional vegetable crop, which allows increasing the profit margin each year of production and operation, generating access to a better quality of life for the producer and his family as well as that of the final consumer.