Nuevas tendencias del marketing digital en las pequeñas y medianas empresas.

Abstract

Digital marketing, in recent years has evolved on a par with technology, allowing to generate new opportunities in the business world, facilitating the exchange of products; creating a direct approach with consumers, being an easy and affordable tool for any type of company (small, medium and large). Currently there are small and medium companies that do not make use of new trends or the tools that digital marketing has, that is why the reflection article was carried out in order to define what digital marketing is, its process in history, the advantages of digital marketing and how to use it in a company so it was finally identified that digital marketing is a tool of continuous innovation, which allows companies to be in communication with consumers and therefore, it is essential to use it in the local market to obtain a global approach.