La comunicación como estrategia de cambio frente a las percepciones, conocimientos y vacíos que tienen sobre la sexualidad, los estudiantes de diseño de la corporación unificada nacional de educación superior –CUN

Abstract

This paper highlights the importance of providing information and sexuality education from educational institutions, from the home and health service providers with a focus on sexual health and reproductive health, through focused programs ensuring sexual and reproductive rights throughout the community. In this sense, a communication strategy for the purpose of Integral Education in Sexuality is proposed in the National Unified Corporation –CUN, based on the recognition of gaps and myths that students of graphic design have on the topics related to sexuality. This process was carried out within the framework of communication, development and social change; through a previous inquiry that identified the perceptions that students have around sexuality. From this information, in a collective work developed with a group of young people, a communications strategy was created focused on visibility and recognition in the student community of sexual and reproductive rights. The proposed strategy includes actions that seek to sensitize and report on sexual and reproductive rights within the framework of comprehensive education in sexuality; publicizing and visualizing these rights through different communicative actions; and designing with the team a graphic proposal as a starting point of the strategy.