Sistematización de experiencias sobre el manejo de las relaciones públicas en la realización de la VI Feria Internacional de Transporte Masivo: Movilidad y Transporte 2013

Abstract

This document will be of vital importance since it covers different scenarios vital regarding the issue of PR management; this under the argument that the VI Fair International Mass Transportation: Mobility and Transportation 2013, was an event that had an academic congress, a trade show and an alternative agenda that involved authorities and experts in national and international transport issues, as well as young people university students of the faculties of Engineering, Architecture, Industrial Design and Communication Most important social in Bogotá; so if we consider these aspects, it is clear that the scope of this systematization will be very important for future analyzes in relation to the PR theme.