Mostrar lo mostrar lo invisible: diseño de un sistema visual para comunicar procesos técnicos en vfx

Abstract

This systematization arises from professional practice carried out in a VFX post-production company, where a problem was detected related to the way projects were presented to clients. It became evident that the lack of a clear graphic structure made it difficult to understand the technical and creative processes involved, affecting the perception of the value of the work carried out. With the aim of improving this aspect, the design of a visual system for the agile presentation of VFX projects is proposed. Based on the application of graphic design principles, a strategy is proposed for organizing information, creating templates, generating visual support materials, and structuring narrative reels that optimize communication with clients. The document describes the process of analysis, reflection, and proposal, integrating the significant lessons learned during the experience. It also proposes the development of a visual prototype that exemplifies the practical application of the proposal, aimed at improving approval times, strengthening the perception of quality, and professionalizing the company-client relationship.