Diagnóstico estratégico y propuesta de mejoramiento a la compañía Munditelas

Abstract

Organizations to execute and guide processes efficiently and effectively, it is necessary to have tools that allow diagnosing the areas of the organization in a structured way for early decision making, including the generation of action plans, to allow stay at the forefront in the economic sector.

In this report, analysis tools were used to recognize the macro environment and efficiency levels of the company from the evaluation of internal factors under the application of the EFI matrix, evaluation of external factors under the application of the EFE matrix and the evaluation of political, economic, social, technological, ecological-environmental and legal-juridical factors under the application of the PESTEL matrix.

In turn, the areas of the Munditelas microenterprise were diagnosed using the diagnostic tool Modernization Model for the Management of MMGO Organizations, which allowed identifying the most critical area of the organization that requires the formulation of the design and proposal of the project as a priority. action plan that responds to said area being achievable and viable through the application of methodologies and reference of theories for the design of the action plan proposal.

The diagnosis made allowed the formulation of the proposal from the two action plans, the first plan from the design of the strategic direction and the second plan from the ISO 9001 standard, the above and in the development of this process empowered the company to recognize and characterize the areas and processes that can substantially improve and impact their results. At the same time, provide the information and tools necessary for the company to execute and implement the action plans, taking into account the interests, when the company deems it convenient.

Keywords: Diagnosis, Organization, MMGO, Improvement plan, Action plan, Theories, Processes, Design.