Estrategias y resultados obtenidos en el simulador Marketplace Live

Abstract

This work refers to showing and appreciating the strategies and mechanisms used to manipulate and get along with the Marketplace Live simulator, presented by Professor Andre L. Honoree at the School of Business Administration at Southeastern Louisiana University and brought to us by Silvia E. Morales, professor and internationalization leader at Santo Tomas University, and Doctor Aristides Baraya, Director of Hispanic Business and the leadership institute of Southeastern Louisiana University, in order to provide optimal, competitive and triumphant results in front of different participating groups . The essential characteristics of this project is to follow up on the decision making in 6 quarters presented in the simulator, which is the time to start a new company that will be in the microcomputer business; It will be a fully integrated company that does everything from marketing, production, and human resource management. You will have limited financial resources and full accounting responsibility; Likewise, to show in depth what was the foundation and on what basis the decisions made by the work group in each quarter are shown together with their role, responsibilities (group and individual), team norms and personal goals.